Brand & Growth Strategist

Shape positioning, offers, messaging, and growth strategy for ambitious brands.

Arthea works with ambitious brands to build the systems behind growth.

But systems only create leverage when the direction is clear.

A beautiful website will not fix unclear positioning.
A CRM system will not save a weak offer.
An automation will not create demand if the message does not land.

Before a company can scale, it needs to know what it stands for, who it is speaking to, why people should care, and how that message turns into business outcomes.

That is where strategy matters.

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We are looking for a Brand & Growth Strategist to help shape the strategic layer behind the work we build for clients.

This role sits between brand, business, offer, website, CRM, acquisition, and customer experience.

You will help clients clarify their positioning, structure their offers, define their messaging, improve their conversion journey, and translate brand strategy into systems that can actually perform.

This is not a role for someone who only writes brand platforms.

It is not a role for someone who only thinks in aesthetics.

It is for someone who can connect meaning, market, message, and growth.

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The Role

As Brand & Growth Strategist, you will work with clients and the Arthea team to understand what a brand is trying to become and what is currently blocking that growth.

You will analyze the market, the customer, the offer, the website, the CRM journey, the acquisition flow, and the existing messaging.

Then you will help turn that analysis into clear strategic direction.

You might define a brand positioning, rewrite an offer architecture, create a messaging framework, audit a landing page, map a customer journey, structure a launch narrative, brief a designer, guide a CRM campaign angle, or help a client understand why their current funnel is not converting.

Your work will directly influence what Arthea builds.

Websites.
Landing pages.
CRM flows.
Campaigns.
Automations.
Retention systems.
Client presentations.
Growth roadmaps.

The goal is not to produce strategy documents that sit in folders.

The goal is to create strategic clarity that improves execution.

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What You Will Work On

Brand positioning and strategic narrative
Offer strategy and offer architecture
Messaging frameworks for websites, landing pages, CRM, and campaigns
Customer research and audience insights
Competitor and market analysis
Website and funnel audits
Landing page strategy and conversion recommendations
CRM journey strategy and campaign angles
Lifecycle messaging across awareness, conversion, retention, and reactivation
Launch strategy for new offers, products, or campaigns
Creative briefs for designers, copywriters, CRM managers, and developers
Client discovery workshops and strategic interviews
Translating client context into clear internal direction
Building strategic documents, frameworks, and playbooks
Helping define Arthea’s internal strategy standards and methodology

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What We Are Looking For

We are looking for someone who can think clearly, write sharply, and understand business reality.

You should be able to enter a messy client situation and identify what is unclear.

The offer.
The message.
The audience.
The buying journey.
The competitive angle.
The conversion logic.
The retention opportunity.

You should understand that brand is not decoration.

Brand is how a company becomes recognizable, trusted, and chosen.

You should also understand that growth is not only traffic.

Growth depends on the entire system: positioning, acquisition, conversion, retention, product experience, customer relationship, and operational follow-through.

You need to be comfortable moving between abstract thinking and practical execution.

One moment, you may be defining the strategic narrative of a brand.

The next, you may be reviewing a product page, writing campaign angles, improving a signup offer, or helping structure a CRM flow.

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You Might Be a Fit If

You have experience in brand strategy, growth strategy, marketing strategy, positioning, consulting, DTC, e-commerce, SaaS, or digital products
You can turn a vague brand into a clear positioning
You understand how websites, funnels, CRM, and campaigns work together
You can write clean, sharp strategic copy
You can analyze competitors and extract useful insights
You know how to structure offers and customer journeys
You can lead or support discovery calls with clients
You can create briefs that designers, copywriters, developers, and CRM managers can actually use
You understand conversion without reducing everything to short-term tactics
You care about taste, clarity, business impact, and execution quality
You are comfortable working close to founders and fast-moving teams

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What Matters Most

Clarity.

Taste.

Commercial instinct.

Strong writing.

Strategic judgment.

The ability to see what a company is really trying to say before it knows how to say it.

The ability to connect brand decisions to business outcomes.

The ability to turn strategy into execution that people can actually build from.

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What This Role Is Not

This is not a pure copywriting role.

This is not a social media role.

This is not a brand identity design role.

This is not a role for someone who only produces long strategy decks.

This is not a role for abstract advice with no operational consequence.

This is a strategic execution role.

You will be expected to think, write, structure, brief, challenge, and help move work into reality.

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Why Join Arthea

Arthea is building a technical partner for modern companies.

We do not see brand, CRM, websites, AI systems, and operations as separate pieces.

They are connected parts of the same growth architecture.

The message shapes the website.
The website shapes the funnel.
The CRM shapes the relationship.
The systems shape the company’s ability to execute.

As Brand & Growth Strategist, you will help define the strategic layer that makes the rest of the system work.

You will work on real brands, real offers, real customer journeys, and real business problems.

You will help shape how Arthea thinks, sells, builds, and advises.

This is a role for someone who wants to go deeper than campaign ideas and brand workshops.

Someone who wants to help companies become clearer, sharper, and more coherent.

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How To Apply

Send us a short message with:

Who you are
What kind of brands, products, or companies you have worked with
Your strongest areas: positioning, offer strategy, messaging, conversion, CRM, growth, research, etc.
A project where your strategy changed the direction or performance of a brand
Why this role interests you

Bonus if you can share: