Privacy Policy
1. Introduction
This Privacy Policy explains how ARTHEA LTD (“Arthea”, “we”, “us”, or “our”) collects, uses, and protects personal data when you access https://www.arthea.ai and related domains (arthea.io, arthea.tech, arthea.dev, arthea.pro), as well as when you interact with our services, including AI-powered systems (“AI Labs”).
Arthea is committed to ensuring that personal data is processed in compliance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
2. Data Controller
The data controller is:
ARTHEA LTD
X92P+XQ8, Telgħet ix-Xemxija
San Pawl il-Baħar, Malta
Email: valentin@arthea.io
Privacy contact: privacy@arthea.ai
3. Personal Data We Collect
We may collect and process the following categories of personal data:
a. Information you provide directly
- Name
- Email address
- Phone number
- Company name
- Any information submitted via forms, email, or communication channels
b. Automatically collected data
- IP address
- Browser type and version
- Device information
- Pages visited and interaction data
- Referral sources
c. Business and client data
In the context of our services (including AI systems and automations), we may process data provided by our clients, which can include customer or operational data strictly for the purpose of delivering contracted services.
4. Purpose of Processing
We process personal data for the following purposes:
- To provide and operate our website
- To respond to inquiries and communicate with users
- To provide, maintain, and improve our services
- To operate AI-powered systems and automation tools
- To analyze usage and improve performance
- To comply with legal obligations
- To ensure security and prevent fraud
5. Legal Basis
We process personal data based on:
- Consent (e.g. contact forms, cookies where required)
- Contractual necessity (service delivery)
- Legitimate interest (website improvement, security, business operations)
- Legal obligation
6. AI Systems and Data Processing
Arthea develops and operates AI-powered systems (“AI Labs”) as part of its services.
- Data processed within AI systems is limited to what is necessary for the intended functionality
- We do not use client data to train generalized models unless explicitly agreed
- AI outputs are generated algorithmically and may require human validation depending on use cases
AI-related processing is designed to comply with GDPR principles, including data minimization and purpose limitation.
7. Data Hosting and Transfers
- Website hosting is provided by Webflow (United States)
- Core services, including AI infrastructure, are hosted within the European Union
Where personal data is transferred outside the European Economic Area (EEA), appropriate safeguards are implemented (such as Standard Contractual Clauses).
8. Data Retention
Personal data is retained only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.
9. Your Rights
Under the GDPR, you have the following rights:
- Right of access
- Right to rectification
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent at any time
To exercise your rights, contact: privacy@arthea.ai
You also have the right to lodge a complaint with a supervisory authority.
10. Cookies
We use cookies and similar technologies to:
- Ensure proper website functionality
- Analyze traffic and usage
- Improve user experience
You can manage your cookie preferences via the cookie banner or browser settings.
11. Data Security
Arthea implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.
12. Third-Party Services
We may use third-party service providers (e.g., hosting, analytics, communication tools) to support our operations.
These providers process data only on our behalf and under appropriate contractual safeguards.
13. Changes to this Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page.
14. Contact
For any questions regarding this Privacy Policy or your personal data:
ARTHEA LTD
Email: privacy@arthea.ai
