Briefs and campaign plans
From a product note to a structured brief: objective, audience, message, channels.
AI training · Marketing
AI training for marketing teams that keeps your brand's voice.
A half-day session, remote, on the tools your team already has. Briefs, campaigns, content and reporting, produced faster and in your brand's voice, with the checks that keep them accurate.
- 3.5 hoursPer session, remote
- 12 peopleMaximum per group
- From €1,800Per session, excl. VAT
Without context
Write a LinkedIn post about our new offer.
A generic post any brand could publish.
With context
- Role
- You write for [brand], a B2B software company. Tone: direct, no superlatives.
- Audience
- Operations directors at mid-size companies.
- Sources
- The attached launch brief and three posts that performed.
- Format
- 120 words, one hook line, one call to action, no hashtags.
A post in your voice, ready for review.
Use cases
Your team's tasks. Done better, faster.
Six examples from the session. On the scoping call, we keep the ones that matter most to your team.
Copy in your brand's voice
Emails, landing pages, ads and posts, written from your tone guide and past examples.
Content calendars
A month of content from one theme, adapted to each channel.
Market and competitor research
Summaries of competitors' positioning and reviews, with the sources to check.
Reporting
Campaign results turned into a clear commentary for the team or leadership.
A marketing assistant
A custom assistant that knows your brand, set up during the session.
The session
3.5 hours. Four moments.
Every exercise uses your team's own documents, anonymised when needed.
- 01
The context method
Role, audience, sources and format: the four elements of a good request, applied to a campaign brief.
- 02
Live demonstration
A campaign built live, from the brief to the copy for each channel, on your tools.
- 03
Practice on real work
Each participant works on a deliverable from their own week: a brief, an email, a post, a report.
- 04
The team library
The prompts, the contexts and the assistant built in the session stay with the team, with 30 days to send us your questions.
Marketing
From €1,800
Half-day session, up to 12 people, remote or on site.
- A 30-minute scoping call
- Exercises built from your documents
- A custom assistant for the team
- The team's prompt and context library
- A certificate of attendance for each participant
- 30 days of questions after the session
Guardrails
Faster. Never careless.
The rules your team applies from the first request.
- Never paste unpublished figures or client data into an unapproved tool
- Every fact, figure and quote is checked before publishing
- Images and claims respect rights and your brand guidelines
- AI use is disclosed wherever your platforms or clients require it
Frequently asked questions
Questions before you book
Will AI make our content sound generic?
Only without context. The session teaches your team to give the AI your tone guide, your audience and examples that worked, which is what keeps the output in your voice.
Which tools does the marketing session cover?
The ones your team uses: ChatGPT, Claude, Copilot or Gemini for writing and analysis, and image tools if you use them. We confirm the list on the scoping call.
Can the session use our brand guidelines?
Yes. Send them before the session: the exercises and the custom assistant are built on them.
How much does the session cost?
From €1,800 excl. VAT for a half-day session with up to 12 people, depending on how far we tailor it. The price is fixed before the session, after a 30-minute scoping call.
Talk directly
with your trainer
with your trainer
Other roles
One method. Every function.
Each session follows the same method, built on the work of the team in the room.
Your team, next
Your first session starts with a call.
Thirty minutes to understand your team and its tools. Within 48 hours, a programme and a price. If we are not the right fit, we will say so.