Account research
A one-page brief on a company and its people before the first call.
AI training · Sales
AI training for sales teams that prepare every deal.
A half-day session, remote, on the tools your team already has. Account research, proposals, follow-ups and meeting prep, done faster and grounded in what you actually know about the client.
- 3.5 hoursPer session, remote
- 12 peopleMaximum per group
- From €1,800Per session, excl. VAT
Without context
Write a follow-up email to this prospect.
A polite email that says nothing.
With context
- Role
- You are an account executive at [company], selling to finance teams.
- Audience
- A CFO who asked about integration costs on Tuesday's call.
- Sources
- The call notes and the pricing sheet attached.
- Format
- Under 120 words, answer the cost question first, propose two slots.
A follow-up that moves the deal forward.
Use cases
Your team's tasks. Done better, faster.
Six examples from the session. On the scoping call, we keep the ones that matter most to your team.
Meeting preparation
Likely objections, questions to ask and the next step to aim for.
Tailored proposals
A proposal adapted to the client's own words, from your standard template.
Follow-ups that land
Emails that answer what the client actually asked, not templates.
Call notes and CRM
Notes turned into a clean summary and the fields your CRM expects.
A sales assistant
A custom assistant that knows your offer, your prices and your objections.
The session
3.5 hours. Four moments.
Every exercise uses your team's own documents, anonymised when needed.
- 01
The context method
Role, audience, sources and format: the four elements of a good request, applied to a follow-up email.
- 02
Live demonstration
Account research and meeting preparation on a real prospect, live on your tools.
- 03
Practice on real work
Each participant prepares a proposal or a follow-up from their own pipeline.
- 04
The team library
The prompts, the contexts and the assistant built in the session stay with the team, with 30 days to send us your questions.
Sales
From €1,800
Half-day session, up to 12 people, remote or on site.
- A 30-minute scoping call
- Exercises built from your documents
- A custom assistant for the team
- The team's prompt and context library
- A certificate of attendance for each participant
- 30 days of questions after the session
Guardrails
Faster. Never careless.
The rules your team applies from the first request.
- Client data stays in approved tools only
- Every figure and commitment is checked against your pricing and contracts
- No message written by AI is sent without being read
- Personal data on prospects follows your GDPR rules
Frequently asked questions
Questions before you book
Can the session use our CRM?
Yes, if your CRM has an AI assistant or connects to the tools your team uses. Otherwise we work from exports, anonymised when needed.
Will prospects notice AI-written emails?
Not when the email is built on real context: the client's words, your offer and the next step. The session teaches exactly that, with a human review before every send.
Is it for junior or senior reps?
Both. Juniors gain structure; senior reps gain time on research and admin. We adapt the exercises on the scoping call.
How much does the session cost?
From €1,800 excl. VAT for a half-day session with up to 12 people, depending on how far we tailor it. The price is fixed before the session, after a 30-minute scoping call.
Talk directly
with your trainer
with your trainer
Other roles
One method. Every function.
Each session follows the same method, built on the work of the team in the room.
Your team, next
Your first session starts with a call.
Thirty minutes to understand your team and its tools. Within 48 hours, a programme and a price. If we are not the right fit, we will say so.